Released on = November 21, 2006, 3:37 am

Press Release Author = \'Zarkin and Partners\'

Industry = Advertising

Press Release Summary = 'Brand becomes a hit' - this was the title of round-table
discussion in the context of 'PeterFood' exhibition (Saint-Petersburg, Russia) which
was held on 8 of November.

Press Release Body = 'Brand becomes a hit' - this was the title of round-table
discussion in the context of 'PeterFood' exhibition (Saint-Petersburg, Russia) which
was held on 8 of November. The event's organizers invited the founder of the
branding agency 'Zarkin and Partners' Gene Zarkin who shared the secrets of
successful brand development.
'PeterFood' is the largest food exhibition in the North-West region of Russia which
has been held annually for 15 years. Such well-known companies as 'Baker's House',
'Ancor', 'Ernst and Young', trade networks 'Pyaterochka', 'Perekrestok', 'Paterson'
and others took part in the exhibition.
At the round-table discussion 'Brand becomes a hit' there were 34 visitors. They
heard Gene Zarkin's story about how to decrease the risk of wasting time and money
during the brand development and about the effective decisions in the foodstuffs
advertising.
At the round-table there were the representatives of companies 'Red Bull',
'Baltika', 'Daria', 'Globus Gurme' and others. All visitors noted that Gene Zarkin's
speech differed favourably by its dynamic tempo and went off very successfully -
loud applause to the lecturer was the best award to him.


Web Site = http://www.zarkin-partners.com

Contact Details = Ligovsky avenue, 10, office # 3139
Saint-Petersburg, 191036
Russian Federation
pr2@zharkin-partners.ru